Multiexperience refers to a user’s whole experience with one application across a variety of digital touchpoints—websites, mobile apps, chatbots, augmented reality/virtual reality, wearables—using a combination of interaction modalities, like touch, voice, vision, and motion. The purpose is to support a seamless and consistent user journey. It is no longer a question for companies of whether to just deploy a web platform or mobile, or both. It’s about working with the growing market of devices and the respective experience of each. Applications must run flawlessly across platforms while building a consistent and engaging connection throughout.
