To deliver excellent user experiences and improve lead conversion rates, online businesses need to ensure their web app designs are compatible with multiple devices and highly engaging. And this is exactly why it is extremely important to stay up to date with the latest industry trends, so you know what’s trending and what people expect of you this year. In today’s post, we’ll walk you through the top web design trends for 2017 so that you can tweak, revamp, or get a new design for your online business to keep your business website trendy and relevant. Continue reading to learn more about the trends to watch out for this year…
1. Bold Typography
2017 is the year to keep it simple, clean, and minimalistic. That’s right. To deliver a superior user experience, it’s important to declutter your website and focus more on big, bold typography to anchor homepages. In fact, the web app design world has come to a consensus that the focus should be on crisp content that is just as bold and big as the statement itself.
2. Cinema-graphs
As you have only 8 to 10 seconds to capture visitors’ attention on your website, designers are now using impressive, creative cinemagraphs to make web designs stickier and more visually appealing, so visitors stay hooked to the screen longer and are more likely to explore the website rather than bounce. Cinema-graphs are high-quality videos or GIFs that play smoothly in a continuous loop. It’s expected to be included as a crucial element in web application designs this year to add movement and make static pages more visually appealing.
3. Layers of Colors
Web designs this year are expected to be brighter and more colorful, as research shows that layers of bright colors add texture and more depth to a simple layout. Likewise, you’ll also see more of bright hues with bold gradients in 2017 designs.
4. Premium and Authentic Photography
One of the best ways to build user trust while delivering great site experiences is to use authentic photographs. Business owners don’t realize this, but stock photography not only lowers trust but also makes web designs look very cheesy.
According to research by Depositphotos, the demand for candid, original images and photos on websites is increasing. They help build trust, and real-life images also contribute to the website’s visual story. So, in other words, we are expected to see more premium, authentic photos integrated into 2017 web designs. However, we’ll have to wait and see how well this change works for businesses.
5. Conversational Interfaces and AI-Powered Bots
Designers believe that in 2017, AI-powered bots will become even more complex and realistic, which is much needed to empower online businesses to automate sales and communication. Using a variety of tools, web-based businesses can connect with customers at large through messaging apps like Facebook Messenger, WeChat, and WhatsApp, providing excellent, customized customer support and e-commerce. A conversational interface will bring a huge shift, helping brands express their personalities with greater impact and make them more approachable and human-like.
6. Illustrations
Illustrations are also expected to become quite popular this year. We’ll see a lot of interesting and creative graphics and illustrations on websites. It is believed that adding interesting illustrated touches on the website will help businesses inject personality into the design and make it more lively and unique.
7. Wider Implementation of Responsive Designs
To ensure site compatibility across multiple devices, such as mobile phones, tablets, and desktops, responsive design will continue to dominate the industry. However, another reason we believe responsive designs will continue to dominate and see wider adoption is that last year, Google updated its SEO ranking algorithm, which now boosts the web rankings of business websites that optimize their content for mobile devices and users. So, we’ll see more companies employing responsive designs to boost their Google rankings.
For more information or design services, get in touch with us today. We have a team of designers who have the experience and expertise to create sticky, high-converting, and trendy web and mobile app designs across platforms.